Million+ seed funding
Fortune 500 customers
CTO, OpenReel
The client is a B2B company that creates professional-quality video content remotely using a SaaS platform, making remote video production more accessible and cost-effective. The platform allows users to create, edit, host, share high-quality videos, and even organize webinar events, making it easier to produce engaging content without the need for expensive, on-site video shoots.
The client had an existing video production studio for producing talking head videos. During their growth phase, they realized how resource-intensive and expensive video shoots were. Their hands-on experience in the space led them to an opportunity to streamline the process of creating professional-quality video content remotely by utilizing technology.
The idea was to develop a SaaS platform that makes it easier and cheaper for businesses to create video content remotely. Unified Infotech was chosen as the technology partner after impressing the client with our unique consultative approach during pre-sales. During this period, numerous ideas were brought to the table about not just limiting this to a remote video product but also marketing it with advanced reporting. They also wanted to create a visually appealing and conversion-focused marketing website.
Developing a robust automated user face recognition system was a major challenge. Accurate detection and identification of individual faces from videos, grouping them according to each user, was a mandatory requirement to ensure that the feature worked reliably across various lighting conditions, facial orientations, and video qualities. However, this required sophisticated machine learning algorithms and extensive testing.
Streamlining the video recording and transcoding processes was another challenge we had to contend with because the platform aimed to provide a seamless experience for creating and processing video content. This necessitated the development of efficient workflows for video capture, editing, and encoding. However, we had to optimize these processes to reduce latency, minimize processing time, and ensure video format suitability across distribution channels.
Because of the resource-intensiveness of the current platform, we experienced significant technical difficulties in recording and streaming video directly in a web browser. . We knew devices with limited processing power or memory would struggle to handle the technical demands of live video processing, resulting in performance degradation or a poor user experience.
Video streaming, particularly in high-definition, demanded significant bandwidth. Given the varying network conditions and capabilities, this proved to be a major roadblock we had to contend with. We knew that high network latency and inadequate bandwidth could increase buffering and interruptions, severely impacting the user experience.
Ensuring the accessibility of video content across devices and network environments was also challenging. Videos had to be encoded in multiple resolutions and formats to accommodate a wide range of devices, each with different capabilities and screen sizes. We had to leverage a highly flexible and powerful transcoding system capable of dynamically adjusting video specifications to overcome this.
The diversity of devices that were to be used to access the platform added another layer of complexity to the project. Individual devices had unique capabilities and limitations regarding screen size, resolution, and hardware performance. Hence, we had to build a highly adaptable platform capable of providing optimal viewing experiences tailored to each device.
A key aspect of the project was the ability to collect and analyze user data in real-time. This capability was essential for monitoring platform performance, understanding user behavior, and making informed decisions. However, implementing effective real-time analytics tools required integrating advanced data processing technologies capable of handling large volumes of data generated during video streaming and user interactions.
The client strategy was to leverage technology to transform video production. Other key aspects were:
Our comprehensive solutions focus primarily on optimizing video performance, enhancing playback quality, ensuring cross-device compatibility, and providing real-time analytics to deliver a seamless and efficient remote video production experience.
Million+ seed funding
Fortune 500 customers
Unified Infotech has been our trusted technology partner for the past four years, seamlessly integrating as an extension of our team. Throughout this period, they have consistently delivered high-quality solutions that have significantly enhanced and innovated our business operations. Their unwavering commitment and proactive approach have been particularly impressive, demonstrating their dedication to our success.
CTO, CQ Fluency
Our experience with Unified Infotech over the past two years has been marked by professionalism and exceptional quality. The team consistently demonstrates high intelligence and strict adherence to industry best practices across all aspects of their work. Their exemplary documentation skills and consulting expertise are particularly commendable and difficult to find. We look forward to engaging them in numerous future projects for McGraw-Hill
Project Manager, Mcgraw Hill
I extend my sincere gratitude to Unified Infotech for their exceptional work in reengineering our platform, Boards & Beyond. Their efforts not only resulted in a swift doubling of our sales but also facilitated our acquisition by a large multinational corporation. I hold their team in high regard, particularly for their unwavering commitment to the success of our business.
Founder & CEO, Boards & Beyond
I approached Unified with just an idea, they turned it into a thriving and well-funded SaaS product that's continually growing. I couldn’t have asked for a better partner. Their expertise shone through every stage of the project development lifecycle. I was truly impressed with how detailed and organized their planning was. They set high standards and met them flawlessly with careful planning and execution.
CEO, Extrance
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