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Inbound Marketing-Lead/Manager
Join Our Trailblazing Team as an Inbound Marketing-Lead/Manager to shape your Future at Unified.
The Opportunity
We are looking for a results-oriented “Lead/Manager - Inbound Marketing” professional with a strong focus on On-Page SEO and Google PPC marketing. The ideal candidate will have extensive experience in optimizing websites for Search Engines and managing Pay-Per-Click campaigns to generate high-quality leads.
You'll be one of the architects of our digital footprint, blending creativity with vision, focus, strategy, and analytics to propel our brand into new horizons while being innovative and ROI-driven. You'll work closely with our leaders, marketing team, sales team, support teams, and external partners to elevate our content game across all channels.
This is more than a job; it's an opportunity to make a mark in the industry, to grow professionally, and to be part of a forward-thinking team dedicated to excellence. If you're ready to take your content creation skills to the next level and lead our brand's storytelling journey, we invite you to apply.
Key Responsibilities: Your Mission, Your Impact
On-Page SEO Strategy:
- Develop and implement comprehensive On-Page SEO strategies to improve search engine rankings and drive organic traffic.
- Optimize website content, metadata, internal linking, and site structure to enhance visibility and user experience.
- Perform regular SEO audits and implement necessary changes to ensure the website is fully optimized.
Google PPC Campaigns:
- Plan, execute, and optimize Google PPC campaigns to drive targeted traffic and generate qualified leads.
- Conduct keyword research, develop compelling ad copy, and manage bids to maximize ROI.
- Continuously monitor and adjust PPC campaigns to improve performance and reduce cost-per-lead.
Inbound Lead Generation:
- Create and execute inbound marketing strategies that attract, engage, and convert potential customers.
- Utilize SEO and PPC to drive relevant traffic to landing pages and other conversion-focused assets.
- Implement Conversion Rate Optimization (CRO) techniques to maximize lead generation from inbound traffic.
Performance Tracking and Optimization:
- Use analytics tools to track and analyze the performance of SEO and PPC campaigns.
- Make data-driven decisions to optimize campaigns for better results, focusing on metrics like lead quality, conversion rates, and cost-per-acquisition.
- Regularly report on campaign performance and provide insights for continuous improvement.
Content Optimization:
- Work closely with the content team to ensure that all content is SEO-friendly and aligned with inbound marketing objectives.
- Drive content strategies that enhance search visibility and lead generation.
We are looking for someone with:
- Bachelor's degree in Marketing, Business, or a related field.
- Minimum of 5-7 years of experience in Inbound Marketing with a strong focus on On-Page SEO and Google PPC.
- Proven expertise in optimizing websites for search engines and managing successful PPC campaigns.
- Strong analytical skills with the ability to interpret data and make informed decisions.
- Experience with SEO tools (e.g., Google Analytics, Google Search Console, SEMrush) and PPC Platforms (e.g., Google Ads).
- Excellent communication and project management skills.
Why Unified Infotech?
Competitive salary and benefits package designed to match or exceed industry standards, making our company an attractive and rewarding place to work.
Dynamic and collaborative work environment that fosters innovation, strengthens team cohesion, and enhances your job satisfaction.
Be presented with new challenges and opportunities that make work exciting and foster skill development.
Get the chance to work with cutting-edge technologies on innovative projects that encourage brainstorming, experimentation, and strategic risk-taking.
Flexible work arrangements that promote a healthy work-life balance, helping you maintain personal well-being and professional fulfilment.
Work in a diverse and inclusive environment, where everyone is respected, empowered, and encouraged to contribute, creating a sense of belonging for all.
Our leadership and mentorship programs, help support your career growth, offering you opportunities to advance.
We recognize achievements, celebrating your contributions and fostering a culture of motivation and long-term success.
Interview process
Round 1
Technical Round - Assessing candidate's technical skills and expertise relevant to the role.
Round 2
Project Discussion Round - Evaluating candidate's technical proficiency through project-specific discussion and machine test.
Round 3
Techno Managerial/ Director Round- Assessing both technical expertise and managerial capabilities in alignment with the requirement.
Round 4
HR Discussion - Discussing about company culture, policies and salary negotiation with the candidate.
** Interview process may vary depending on the role **
Soumyodip De
Manager - Projects
Let’s Hear What Our Employee Say About Us
In my 7+ years at Unified Infotech, I’ve grown both personally and professionally in a workplace that values innovation, collaboration, and excellence. The company offered countless opportunities to enhance my skills through challenging projects. I’m proud to have been part of a team that consistently delivers high-quality results in a positive environment. Unified Infotech is perfect for anyone seeking a dynamic, growth-driven workplace.
I have been associated with Unified Infotech for more than 3years now. My journey here in Unified is a mixture of ups and downs but thanks to all my colleagues' and manager's support, guidance and appreciation which helps and motivates me to work hard and complete the challenges in each and every project.
At Unified Infotech, professional development is a priority, with support for skill growth through training, mentorship, and advanced tools. The culture fosters respect, creativity, and teamwork, while flexibility ensures a healthy work-life balance. There's a strong team spirit, and everyone is enthusiastic about tackling challenges and celebrating successes together.
I've found a workplace culture that truly values collaboration, creativity, and innovation. I've felt supported and empowered to bring my best ideas to the table and work with my colleagues to make them a reality. I've been able to take on challenging projects, develop new skills, and take my career to the next level.
I’m proud to celebrate 10 years with Unified Infotech, and I’m deeply grateful for the journey. Starting as a trainee during college, I’ve had the privilege of witnessing incredible growth and progress of Unified. The management’s support, both professionally and personally, has been invaluable. As I look ahead, I’m excited to contribute further through leadership, innovation, and continuous growth. Unified Infotech has been more than just a workplace—thank you for everything!
Joining Unified Infotech as a Marketing Director has been a rewarding experience. In just three months, I’ve had the privilege to collaborate with a talented team that is both innovative and supportive. The organization fosters a dynamic work culture, where creativity and strategic thinking are encouraged, and every contribution feels valued. I'm excited about the growth opportunities ahead and proud to be part of such an inspiring team.
As a content writer at Unified Infotech, I've had the privilege of crafting narratives that resonate with our innovative solutions. The collaborative environment and forward-thinking approach here have truly elevated my writing. Every project challenges me to think creatively and deliver content that not only informs but inspires. It's rewarding to be part of a team that's shaping the future of digital experiences.