Modernized the visual identity with a clean, cohesive design that reflects the client’s brand.
Site Search
Reimagined the website to boost conversions and user engagement of a leading online logistics provider
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63%
Increase in visitor engagement
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2x
Improvement in customer enquiries
Imran Kermalli
Director of E-Commerce & Marketing, eShipper
About the Client and Project
This client is one of the largest shipping and courier company based out of Canada. They provide high-quality services across the country at competitive rates. Their online portal provides customers easy access to carrier quotes and discounts, helping save 40-60% on shipping. Before contacting us, their website had several drawbacks. It was cluttered, outdated, and not optimized for conversion, leading to missed business opportunities. The company needed a complete website overhaul to enhance user experience, improve conversion rates, and align with modern digital standards. The project’s scope included redesigning the website, streamlining navigation, and implementing a cohesive content strategy to drive more business through their online platform.
Industry
Logistics
Project Duration
Ongoing
Team Size
6-8
Client Location
Ontario, Canada
Engagement Model
Fixed Cost
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Background and Strategic Fit
As one of the leading lights in the industry, our client’s website needed to reflect their expertise and standing. However, the current website failed to create an effective user experience, and that wow factor that they desperately needed remained a distant dream. The site’s cluttered layout, outdated design elements and poor navigation, resulted in a high bounce rate, and users struggled to find essential services, leading to lost business opportunities. As a result, this client needed a website that not only showcased their services effectively but also offered a seamless user experience to convert traffic into leads and customers.
Unified Infotech was engaged to re-engineer the website, focusing on optimizing the user interface, enhancing the user journey, and integrating advanced analytics to track and improve website performance.
Services Offered
Challenges
01
Legacy Website
Outdated design and poor integration with modern technologies.
02
Complex Navigation
Users struggled to find information, leading to a
high bounce rate.
03
Security Concerns
The existing platform lacked adequate security measures.
04
Data Migration Risks
High potential for data loss during migration from legacy systems.
05
Limited Vendor Support
Challenges in addressing existing issues due to inadequate support.
Client Goals
After a thorough understanding of the requirements, we decided to develop a custom website that would:
- Improve UI/UX : Create an intuitive, responsive, and aesthetically pleasing user interface.
- Enhance Navigation: Simplify the menu structure to ensure easy access to key services.
- Increase Conversion Rates : Implement best practices to convert traffic into leads.
- Optimize Data Integrity : Ensure a smooth transition of data without loss or corruption.
Solutions Provided
Unified Infotech undertook a complete redesign of the client’s legacy website, focusing on creating a user-friendly and conversion-optimized platform. Our approach included
Website Revamp
Custom Micro-interactions
Integrated interactive elements to enhance user engagement and retention.
Improved Navigation
Streamlined the website’s structure for easy access to information.
Lead Generation Focus
Embedded lead capture forms and CTAs to maximize conversion opportunities.
Key Functionalities
Provided a modernized UI to make customer experience more navigable, improve support, and more with a custom website designed to wow customers
Front-end
- Modernized UI with custom animations
- Optimized navigation with a clean menu structure
- Enhanced lead capture CTAs
- AI-based chatbot for customer support
Backend
- Secure user authentication
- Comprehensive order and profile management systems
- Scalable architecture for future growth
Technology Stack
- Frontend: HTML, CSS, JavaScript for building dynamic and responsive user interfaces.
- Backend: WordPress and PHP for developing robust and scalable backend functionalities.
- Database: MySQL for efficient and structured data management and storage.
- Server: AWS for reliable cloud hosting and infrastructure management, ensuring scalability and performance.
Results
- Enhanced User Experience : The revamped UI/UX design led to a 35% reduction in bounce rates, making it easier for users to find the information they need, resulting in longer session durations.
- Streamlined Navigation : Simplified and intuitive navigation improved user satisfaction, leading to a 40% increase in return visitors and a 25% improvement in overall site usability scores
- Increased Conversion Rates : The integration of lead generation practices and optimized CTAs resulted in a 30% increase in conversion rates, directly contributing to higher sales and customer acquisition.
- Improved Data Integrity : Successful data migration from legacy systems with zero data loss, ensuring continuity and accuracy in user information, which contributed to better decision-making and client trust.
- Boosted Website Traffic : Through SEO enhancements and content optimizations, website traffic increased by 50%, significantly boosting brand visibility and attracting a broader audience
63 %
Increase in visitor engagement
2 x
Improvement in customer enquiries
Before
After
They are a prime example of excellence in professionalism. We started with a small project few years back, and now are our digital transformation partners. Unified has been instrumental and critical scaling our business significantly. Their team is incredibly strong and adaptable. Kudos to the team—keep up the fantastic work!
Rich Bricker
COO, Luxury Lease Partners
I approached Unified with just an idea, they turned it into a thriving and well-funded SaaS product that's continually growing. I couldn’t have asked for a better partner. Their expertise shone through every stage of the project development lifecycle. I was truly impressed with how detailed and organized their planning was. They set high standards and met them flawlessly with careful planning and execution.
William Lively
CEO, Extrance
Unified has been development partner for the last 6 years, and I couldn't be more grateful. They've played a huge role in helping my business grow and scale. Their team is full of top-notch experts who genuinely care about your business. Their consulting-led approach has consistently delivered amazing features and solutions that have been a fantastic boost for us. I can't recommend them enough!
Mark Wheithorn
CEO, DPI
I extend my sincere gratitude to Unified Infotech for their exceptional work in reengineering our platform, Boards & Beyond. Their efforts not only resulted in a swift doubling of our sales but also facilitated our acquisition by a large multinational corporation. I hold their team in high regard, particularly for their unwavering commitment to the success of our business.
Jason Ryan
Founder & CEO, Boards & Beyond
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Years of Experience in this field
14 +
Years in Business
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Total No.of Satisfied Customers
300 +
Global Clients
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Successful Projects Executed
250 +
Tech Experts
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